![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/PSGxJordan-Co-branding.jpeg?resize=1200%2C400&ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![Brand PSG: How Paris Saint-Germain Aim to Become the World's Trendiest Club | News, Scores, Highlights, Stats, and Rumors | Bleacher Report Brand PSG: How Paris Saint-Germain Aim to Become the World's Trendiest Club | News, Scores, Highlights, Stats, and Rumors | Bleacher Report](https://media.bleacherreport.com/f_auto,w_340,h_234,q_auto,c_fill/br-img-article/002/835/931/58459f1b48bb18203b86b31c393fd1ff_crop_exact.jpg)
Brand PSG: How Paris Saint-Germain Aim to Become the World's Trendiest Club | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
![CK9649 - Check out all four Jordan shirts to match the Air Jordan 7 Pure Money sneakers below - 510 - Buy now Jordan M J PSG AOP FLEECE PO CK9649 - Check out all four Jordan shirts to match the Air Jordan 7 Pure Money sneakers below - 510 - Buy now Jordan M J PSG AOP FLEECE PO](https://media.sivasdescalzo.com/media/catalog/product/C/K/CK9649-510_sivasdescalzo-Jordan-PSG_Tracksuit_Jacket-1618903275-2.jpg?quality=90&fit=bounds&width=420)
CK9649 - Check out all four Jordan shirts to match the Air Jordan 7 Pure Money sneakers below - 510 - Buy now Jordan M J PSG AOP FLEECE PO
![Official logos of the Jordan Brand (left), Paris Saint-Germain (right),... | Download Scientific Diagram Official logos of the Jordan Brand (left), Paris Saint-Germain (right),... | Download Scientific Diagram](https://www.researchgate.net/profile/Sebastiano-Mereu/publication/357539103/figure/fig1/AS:1108288141832195@1641247892691/Official-logos-of-the-Jordan-Brand-left-Paris-Saint-Germain-right-and-the-combined_Q320.jpg)