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![PDF] Horizontal brand extensions : the key factors of success | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/03a6ab17dabaef4a8e6f29753c2f52e58c2a0832/21-Figure4-1.png "PDF] Horizontal brand extensions : the key factors of success | Semantic Scholar")
PDF] Horizontal brand extensions : the key factors of success | Semantic Scholar
![PDF] An analysis of brand and line extensions strategies as a marketing tactic. The case of Giorgio Armani. | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/ae0b20c76bf39132cbebce45ef3d113e74bc27f7/35-Table4-1-1.png "PDF] An analysis of brand and line extensions strategies as a marketing tactic. The case of Giorgio Armani. | Semantic Scholar")
PDF] An analysis of brand and line extensions strategies as a marketing tactic. The case of Giorgio Armani. | Semantic Scholar
The Impact of Brand Extension on the Parent Luxury Fashion Brand: The Cases of Giorgio Armani, Calvin Klein and Jimmy Choo: Journal of Global Fashion Marketing: Vol 1, No 2
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Brand Extension: più categorie di prodotto unica personalità, oppure no? Risultati del caso Armani – AffinityMatters
